Or, 24 ways that is. If you’re were sleeping through december month, or maybe too busy handling your mother-in-law, you might have missed 24ways, the ajax/web2.0 advent calendar. The idea is simple; every day they would release a new ajax/web related article. The articles are written by different authors, who are probably considered experts in their field.
It recently struck me how ingenious this is from a marketing point of view. Releasing quality content like this, on a single site and on an pre-known schedule (in this case every day) – you’re bound to get dugg a lot. People also seem find it delicious, and it’s probably just a coincidence that this wasn’t “news for nerds, stuff that matters“.
This will without doubt create a sort of a synergy effect where all the authors get extra traffic (they are all linked to from the article listing in additon to the article). When bloggers get together and release something like this, their chances of getting large amounts of traffic multiplies. Sure, the main site gets hit the most (in this case 24ways.org) – but I suspect the individual authors also got their share (looking at the alexa traffic rankings for a couple of them it seems they had quite an increase in december/january, but that might be coincidental.
Anyway, why didn’t anyone think of this before? (allright, I’m sure someone did and I just failed to do some research, but still – it seems like a good idea to do this for something else than ajax).