Or, 24 ways that is. If you’re were sleeping through december month, or maybe too busy handling your mother-in-law, you might have missed 24ways, the ajax/web2.0 advent calendar. The idea is simple; every day they would release a new ajax/web related article. The articles are written by different authors, who are probably considered experts in their field. It recently struck me how ingenious this is from a marketing point of view.